Kendrick's Historic Week: Super Bowl Triumph, Drake Feud, and Meteoric Rise

Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar’s week has been nothing short of historic. Fresh off his 2025 Super Bowl Halftime Show performance that had the Caesars Superdome on its feet, Lamar finds his setlist and guest moments still dominating headlines. According to Just Jared, Lamar was joined on stage by SZA, Samuel L Jackson as Uncle Sam, DJ Mustard, and Serena Williams. The staging was bold. Dancers in red white and blue merged into an American flag, while the setlist hopped from classics like Humble and DNA to his current anthems such as Not Like Us and Luther.

But it’s not only the star-studded halftime show making waves. On January 23rd, Lamar officially revealed SZA as his special guest for the Super Bowl Halftime via an Apple Music trailer. In another major development as reported by People and AOL, Kendrick and SZA will co-headline the “Grand National Tour” through June, spanning major U.S. cities like Los Angeles, Chicago, Toronto, and more. The tour—already tagged as one of the top live acts of 2025 by The Teen Magazine—has contributed to Lamar’s presence at the absolute center of the pop culture radar.

The Super Bowl’s impact is rippling through the charts and award circuits too. Lamar heads into the 2025 BET Awards leading the field with 10 nominations, ahead of Drake and Doechii as reported by BET and AOL. Some users online debate if his Super Bowl and recent accolades artificially spiked his streaming numbers, and DJ Akademiks alleged on social media that Spotify slashed over a billion of his streams during their latest bot purge—a claim that has many fans defending Lamar, pointing to the obvious surges timed with the Super Bowl and Grammy buzz.

Meanwhile, the Drake versus Kendrick feud that lit up 2024 continues playing out in public, on stage, and even on the streets. AOL and Tribune report that Lamar’s viral diss track Not Like Us has reached such ubiquity that fans in Toronto—the center of Drake’s world—were chanting it word-for-word, a moment widely seen as further tipping the rivalry in Lamar’s favor. TMZ and Rolling Stone confirm that Lamar even dropped a surprise, as yet untitled, track on social media just as the MTV Video Music Awards began, fueling speculation about his next phase even though the song has not hit streaming services.

Upcoming international tour dates are already generating buzz, with major shows scheduled in Mexico City on September 23 at Estadio GNP Seguros and in São Paulo, Brazil, with Paco Amoroso and Ca7riel on September 30, as posted by StubHub and Concerts 50. On social media, Kendrick’s competitive edge and spectacle remain central—his performances, ongoing chart-topping beef with Drake, and high-profile touring schedule make it likely that this period will loom large in his biography for years to come.

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