042 Next Level Email Marketing Strategies with Candice Coppola

Social media isn’t the only way to book clients—and it’s definitely not the most sustainable. In this episode, I’m joined by business coach, podcaster, and author Candice Coppola to talk about why email marketing is one of the most overlooked tools for wedding photographers.

Candice shares how to use email marketing to attract right-fit clients, build trust, and increase revenue—without being at the mercy of the algorithm. We dive into practical strategies like creating location-specific opt-ins, building nurture sequences that actually convert, and using email to increase product sales with current and past clients.

If you’ve been relying on Instagram alone to grow your photography business, this conversation will show you a smarter, more sustainable way forward.

Show Notes: https://simplysandrayvonne.ca/email-marketing-for-wedding-photographers/