Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency

Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency.

For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling.

In this episode, we discuss:

• How people are now moving from performance marketing to storytelling
• The importance of having a central theme in brand storytelling
• What to do when implementing storytelling in your campaigns

Dive in:

[04:40] Shift mindset from performance marketing to branding.

[06:18] Disney uses a 7-stage process for storytelling.

[08:23] Customers engage with the brand’s central theme.

[11:03] Andy shares their three-stage process of Build, Storytell, and Sell.

[15:14] Preparing multiple assets for cross-channel advertising is crucial.

[16:44] Exclude previous website visitors, target new audience.

[21:45] Starting is important, find your brand story.

[23:45] Listen to hear Andy’s Insider Tips!

Find our notes: https://keepopt.com/190

Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency

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