Peak Season: Time to set your Analytics Strategy with Manuel Montanari, Mapp Digital

Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years. 

 In this episode we discuss:

• Why do you need an Analytics Strategy?
• What is an Analytics Strategy?
• How does GA4 impact all this?
• Alternatives to GA4
• Why spending more time analysing data improves business performance
• What is the difference between collected data and actionable insights?
• The key considerations in choosing the right analytics tool

[05:57] Analytics strategy vital for making informed decisions.

[09:15] Clear strategy simplifies workload and frees time.

[12:22] The right analytics tool enables actionable insights.

[20:03] Data analysis requires time, understanding, and action.

[24:40] Data-driven insights improve performance.

[32:07] How does AI fit into all this?

Learn about Herdify >> https://keepopt.com/herdify

Find your next eCommerce tool >> https://keepopt.com/tech

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