Peak Season: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble

Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits!

 In this episode we discuss:

• How do different customers engage with products through different channels?
• How to preserve brand values on DTC websites
• Tips for companies preparing for Black Friday promotions
• How can bundles be effectively used in promotions?
• Incorporating mystery boxes into promotions: the potential benefits and drawbacks 

[05:15] Academic research shows negotiation costs: time, face.

[08:43] Customer lifetime value key to profit.

[10:56] Different customers require different channels of sales.

[17:35] Marketing message: big percentage vs. discounting

[27:02] Optimise by looking at competitors and tools.

[30:12] Ways to improve promotions and increase profitability.

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Find your next eCommerce tool >> https://keepopt.com/tech

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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