Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. 

In this episode, we discuss: 

• How to build a successful B2B eCommerce strategy 
• Understanding the needs of B2B customers 
• Tailoring the experience 
• The long-term benefits of B2B eCommerce 

Dive in: 

[04:51] B2B offers scalable, economical way to expand. 

[08:26] Selling to businesses requires different strategy. 

[09:45] Merchants must plan and market for success. 

[14:16] Biggest used features of the SparkLayer system. 

[17:06] 50-50 split between experienced and new B2B merchants. 

[20:34] Insider Tips from Alex! 

Find the notes here: https://keepopt.com/206  

Download Shopify's new industry report >> https://keepopt.com/shopify

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy