Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. 

In this episode, we discuss: 

• How the unboxing experience is a key to delighting the customer 
• The power of personalization 
• Why offline marketing still matters 

Dive in: 

[05:30] Focused on product development and warehouse integration. 

[09:33] Catalogues evolved to personalized, cost-effective flyers. 

[13:18] Data tracking for customer engagement and sales. 

[17:53] Merchants can scale and target specific cohorts. 

[20:32] Insider Tips from Doug! 

Find the notes here: https://keepopt.com/213  

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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