Digital Advertising: Reddit Advertising 101 with Izzy Morris from Vodafone

Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone.

 In this episode we discuss:

• What is Reddit and why is it so unique?
• The different types of ads: from takeovers to self-service
• Using Reddit to target specific subreddits and niche audiences
• Is Reddit for everyone?
• Agency versus in-house work

[03:26] How an accidental London agency experience led to passion.

[09:39] Various ad types: takeovers, self-service, niche.

[14:42] See results for any budget, but consider product value.

[18:02] Lead time determines if it's too late for Black Friday.

[24:23] Getting organised with Notion

[26:08] Using Meta Blueprint as a free resource.

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