Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab

Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you. 

In this episode, we discuss: 

• Why understanding your audience is the first step 
• The importance of a simple, strategic calendar 
• Revisiting and updating content 
• How AI can help you 

Dive in: 

[05:18} eCommerce content has short shelf life challenges. 

[08:09] Create content pillars based on key topics. 

[13:19] Understand audience motivations for targeted marketing. 

[14:17] Visualize and understand your ideal customer. 

[17:29] eCommerce changes fast; prioritize simple content planning. 

[19:03] Feel free to use AI for generating ideas but make sure to make the content your own. 

[20:23] Insider Tips from Abby! 

Find the notes here: https://keepopt.com/231

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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