Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data. 

In this episode, we discuss: 

• Why data privacy is now a must for businesses 
• Transparency as a key component for building trust and loyalty  
• How less data can be more relevant 

Dive in: 

[06:50] Transparent data practices build customer trust and retention. 

[14:50] Maintaining accurate marketing lists is daily hassle. 

[19:18] Shift from hoarding to actionable data is crucial. 

[22:20] Data location matters as much as content. 

[24:02] Marketing teams are clueless about data management. 

[27:40] Data purpose, retention, awareness, and detailed mapping. 

[29:53] Insider Tips from Siobhan! 

Find the notes here: https://keepopt.com/227

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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