Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. 

In this episode, we discuss: 

• Why podcast listeners are your ideal audience 
• How to track your ad performance effectively 
• The best types of podcast ads for your brand 
• Crafting ads that resonate with listeners 

Dive in: 

[03:10] 30-year media research career transitioned to podcasting. 

[07:09] Podcasting offers targeted reach and audience engagement. 

[12:10] Podcast advertising offers incredible opportunities for brands. 

[13:55] Podcasting advertising: test, tiers, and programmatic market. 

[19:01] Content matches sensibility, tone, mood for audience. 

[20:40] Insider Tips from Tom! 

Find the notes here: https://keepopt.com/209  

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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