Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011!

And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. 

In this episode, we discuss: 

• Shifting the focus from targeting to better creatives 
• Making the most of Facebook’s automation tools 
• The importance of accurate data tracking and integration 

Dive in: 

[07:10] New advertisers have it easier now. 

[12:33] Expensive marketing shifts focus, avoiding treating customers statically. 

[15:40] Pixel code tracks website events for analysis. 

[16:36] API sends more complete first-party data. 

[21:58] Advanced machine learning AI automates streamlined campaigns. 

[23:04] Advantage Plus Shopping encourages more creative control. 

[24:30] Insider Tips from Jon! 

Find the notes here: https://keepopt.com/207  

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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