TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17.

They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September.

By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual summit about it too!!

In this episode we discuss:

• How to set up fulfilment for TikTok Shop
• How to drive sales on TikTok Shop
• What incentives does TikTok Shop offer?
• How to effectively track revenue and payouts from TikTok
• What are the benefits of incorporating live selling strategies?
• AI and automation tools that streamline eCommerce operations on TikTok Shop

[04:05] Improved infrastructure integrates order data with ERP

[09:35] Infrastructure, creativity, sales, live selling, omnichannel expansion.

[12:04] Lack of a system creates uncertainty in payments.

[14:39] Technology helps become a successful omnichannel retailer.

[17:46] Beauty is a prominent category, including trying on products and discussing their qualities.

[21:40] TikTok needs sellers and live content.

[24:20] Understanding browser buyers and TikTok's audience.

[28:20] Testing new products and offers for optimisation.

[31:10] AI will handle customer service within a year.

[34:15] Incentives and reduced barriers.

Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

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