Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key.

UPDATE - audio issue fixed 29 Feb 24

in this episode, we discuss:

• The integral role of storytelling in connecting with audiences
• Knowing your audience and business well for effective top-of-funnel marketing
• The power of video content and the necessity of iterative testing

Dive in:

[06:17] Make strong impression on new audience for growth.

[10:18] Algorithms target potential customers based on data.

[11:30] Viewers make quick decisions, target content effectively.

[16:55] Video is crucial for top of funnel.

[18:27] Creativity is key for video content.

[21:00] Get hands dirty, try, let ideas flow.

[24:44] Test thoroughly and stick to best ideas. 

[26:09] Danielle’s Insider Tips!

Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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