Offline: Product Packaging as Marketing Tool with Lindsay Quan

Packaging is a phenomenal customer retention tool – when done right.

Find out more from our guest, Lindsay Quan, Creative Director and Founder of Looq Design.

We're discussing how this can even be a customer acquisition channel. Lindsay has been helping brands with strategic design since 2001, and knows the powers of a true brand experience.

In this episode, we discuss:

• Packaging-based marketing 
• Why should we improve our product packaging?
• How it impacts your customer acquisition and retention 
• QR codes: how to get the best results
• How often should brands update their packaging?
• SMS: direct-to-customer communication

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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