Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. 

In this episode, we discuss: 

• Data Hygiene The importance of a clean and segmented email list 
• The technical aspects of email deliverability 
• Why consistent engagement and respect for subscribers are key 
• What KPIs you should monitor
• And of course... DMARC, SPF, and DKIM! 

Dive in: 

[05:24] Differentiating between delivery and deliverability is crucial. 

[07:42] Follow-up quickly with customers for engagement. 

[12:03] Setting up custom domain authentication is simple. 

[13:37] Security protocols for reducing spam and spoofing. 

[15:34] For effective email deliverability, cover these regulations now. 

[17:07] Insider Tips from Emilia and Ali! 

Find the notes here: https://keepopt.com/197 

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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