Attribution: AI Media Buying with Triple Whale's Rabah Rahil

In this episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, who is the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creative for your Shopify store in one place, and currently sits across 7,000 stores. 

In this episode we discuss:

• The foundations of economics 101: those with the best margins will always win
• The top 3 things that the best brands are doing
• Where are we with Next-Gen AI Media-Buying?
• Why the next biggest skill is being able to understand how to augment AI workflows
• And why attribution will always be flawed – and how to embrace that

Check out Triple Whale now >> https://keepopt.com/triplewhale

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