Peak Season: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM

Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content AI system EKOM. 

 In this episode we discuss:

• How to use AI to create website copy effectively every time
• How to easily protect your brand from the errors of AI
• How to win in an AI content tsunami
• How to identify legitimate information vs. misinformation in the field of AI
• How can this help optimise customer acquisition channels?
• How to use this technology to improve peak performance

[07:15] Exciting future for generative AI despite challenges.

[10:31] Accelerating brands embrace automation, optimisation, and productivity.

[15:24] Cohort targeting and cross-selling.

[17:27] Hyper targeted content with granular messaging. 

[26:15] Advice for hesitant listeners to adopt AI.

[29:46] An AI content tool that automates team efficiency.

Learn about Herdify >> https://keepopt.com/herdify

Find your next eCommerce tool >> https://keepopt.com/tech

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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