Organic Social: Creating a Content Calendar for High Growth with Susan Moeller, Tailwind

Susan Moeller has been working in content marketing and organic social for nearly 20 years. And right now she’s the Director of Marketing at social media management tool Tailwind, which is trusted by over 1 million brands worldwide!

In this episode we discuss:

• What do you need in a content calendar?
• The different ways to visualise and organise a content calendar
• How can organic social media exposure lead people to discover a brand on other channels?
• Having a consistent presence across multiple social media networks
• How can a joint content calendar for Instagram, Pinterest, and Facebook be beneficial for brands?

[04:24] Importance of content calendar for organic social.

[07:03] Black Friday and Cyber Monday content calendar importance.

[14:41] Understanding social post goals, and brand experience is crucial.

[18:36] Cross-promote content on various social media platforms.

[21:36] Reusing content can be beneficial, but not always.

[25:56] Continuing creative growth on social networks is vital.

[29:24] Hybrid approach to marketing with AI for businesses.

[32:47] Content calendars essential for organic social media.

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