Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni

We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale.

She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way. 

In this episode we discuss:

• What is Advantage+ and how does it work?
• Utilising algorithms to target demographics 
• Factoring annual sales peaks into your marketing 
• Leaving targeting to AI and focusing on creative 
• Getting the best results from algorithmic marketing

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