Summer Replay : Marketing Mondays: How to Stop Working IN Your Business

If you're tired of feeling like you're always working IN your business instead of ON your business, this episode is for you. We're breaking down the concept of Marketing Mondays – dedicating at least one day a week to focus on marketing tasks that actually move the needle.

The truth is, we've all been there: busy season hits in the fall, we get caught up in client work, and suddenly we stop marketing. Then January rolls around and our calendars are empty because we weren't nurturing our pipeline. Sound familiar?

Today we're sharing our real marketing systems – not the pretty Instagram version, but what actually works when you have limited time, kids at home, or a full-time job on top of your photography business. From Melissa's recording days where she batches 10 SEO tips at once, to Alison's Google Tasks system that keeps her accountable, we're pulling back the curtain on how we execute consistent marketing.

What you'll learn in this episode:

• How to identify your "minimum required effort" for marketing each week
• The tools and systems we actually use to stay consistent (Google Tasks, Meta's native scheduler, and more)
• Why you don't need to be on every platform – and how to choose the right ones for your business
• How to batch content creation to save time and mental energy
• Real examples of how we repurpose one piece of content across multiple platforms

Resources Mentioned:

• Episode 27: Taking One Blog Post and Turning It into a Week of Marketing
• Episode 46: Time Blocking Your Calendar
• The Blogging Club: https://thebloggingclub.com (use code KEEPITMOVING for 50% off first month)
• Google Tasks for recurring marketing reminders
• Meta's native scheduler for Instagram and Facebook posts
• Trello for organizing evergreen content

Your Next Steps:

• Work with Melissa: https://pictureperfectrankings.com
• SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit
• 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas
• Connect on Social: https://www.instagram.com/pictureperfectrankings
• Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
• Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
• Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel
• Connect on Social: https://www.instagram.com/alisonbellphotog