Summer Replay : Evergreen Content That Works While You Sleep

What if we told you that a blog post you wrote almost ten years ago could still be driving traffic and booking clients today? That's the magic of evergreen content, and today we're pulling back the curtain on our best-performing blog posts that keep on giving.

We're talking about content that literally works while you sleep – posts that continue to attract your ideal clients months or even years after you hit publish. From Alison's Virginia Beach restaurant guide that still ranks nationally to Melissa's DIY newborn photo tutorial that gets 10,000 clicks in three months, we're sharing the real numbers behind our evergreen strategies.

This isn't just about writing blog posts that perform well once. It's about creating content that compounds over time, establishing you as a local expert, and getting in front of your ideal clients before they even know they need a photographer.

What you'll learn in this episode:

• The exact blog posts that drove thousands of clicks and real client bookings
• Why some evergreen posts outrank your main photography pages (and why that's actually good)
• How to turn seasonal content into evergreen traffic magnets year after year
• The difference between awareness content and client education content
• Why a golf-themed nursery post and a staircase gallery tutorial are still driving inquiries

Resources Mentioned:

• The Blogging Club membership (use code KEEPITMOVING for 50% off first month)
• Google Search Console for tracking your blog performance
• Previous episode on turning blog posts into a week of marketing
• Episode on local expert strategies

Your Next Steps:

• Work with Melissa: https://pictureperfectrankings.com
• SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit
• 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas
• Connect on Social: https://www.instagram.com/pictureperfectrankings
• Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
• Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
• Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel
• Connect on Social: https://www.instagram.com/alisonbellphotog