Summer Bonus : From Writer's Block to Marketing Machine

Have you been wondering how AI and ChatGPT fit into your blogging strategy? Or maybe you're still stuck on the "should I even be blogging" question altogether?

I had the pleasure of chatting with Kim Box on the Motherhood Anthology podcast about all things blogging – from overcoming writer's block to using AI as your brainstorming partner (not your ghostwriter). We covered everything from the evolution of blogging for photographers to practical strategies for turning one blog post into a week's worth of marketing content.

Here's the thing about blogging that's changed dramatically since the early days: we're no longer blogging for our past clients who've already booked us. We're blogging for our future clients – the ones who are Googling "what to wear for family photos" at 11 PM or searching for "lifestyle newborn photographer near me" while bouncing a crying baby. Every FAQ you answer, every helpful tip you share, every local resource you recommend becomes a way for potential clients to find you organically.

And yes, we talked about the elephant in the room – AI. Here's my take: ChatGPT can be an incredible brainstorming partner, but it should never be your ghostwriter. The moment you copy and paste generic AI content onto your website, you've lost what makes you uniquely valuable to your ideal clients.

What You'll Learn:

• Why modern blogging is about attracting future clients, not entertaining past ones
• How to turn one blog post into a full week of marketing content across all platforms
• The right way (and wrong way) to use AI tools like ChatGPT for content creation
• My simple FAQ strategy that generates endless blog post ideas
• How to overcome writer's block without sacrificing your authentic voice
• The biggest mistake photographers make with homepage keywords on blog posts

Resources Mentioned:

• The Blogging Club Membership: https://thebloggingclub.com
• Google Search Console Setup Guide: https://pictureperfectrankings.com
• Picture Perfect Rankings: https://pictureperfectrankings.com

Your Next Steps:

-Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog