Sven Gerjets: CTO of Mattel

We often think that the toy industry is just about fun and games, but when it comes to the financial market its a 26 billion dollar industry in the US alone! Katie Linendoll sits down to talk toys with Sven Gerjets CTO of Mattel at the Toy Fair 2018. Topics include Mattel's vision to accommodate the modern tech kid; how they can take an iconic brand like Hot Wheels and give it an upgrade for the next generation; and how they are addressing privacy concerns with connected toys (something we never worried about in the olden days).