The Good that comes when your business model aligns perfectly with your purpose - Tumelo's Georgia Stewart

Stepping up to the global challenges we face today is going to need concerted action from us in all the various roles we play - as consumers, employees & bosses, voters & citizens, parents & role models.

And, critically, as investors and business owners.

To move big business in a more sustainable and equitable way, we will need to vote with our investment funds. And most of us here on LinkedIn are investors - at the very least through the pensions that we own.

Cue Tumelo. Founded by our youngest podcast guest to date, Georgia Stewart, Tumelo is on a mission to let you know who your pension is invested in, what that company's policies are on key global issues, and give you what you need in order to vote and impact that company's ESG policies.

In this episode, Georgia talks us through the purpose of Tumelo, and how she and her co-founders created a business to serve that purpose, working with some of the biggest pension providers such as Aviva and Legal & General.

There's some great insight into working a model out for something that you are passionate about, figuring out the various stakeholders in a complex environment, and the expectations that come with being a purpose-led company.

Listen to this episode for at least two reasons. First, for how to build a successful purpose-driven business based on new and early demand. And second, because if you run any kind of pension scheme and are yourself values-driven, you should be looking at Tumelo for the pensions your employees are invested in.

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I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.

If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.

Only CEOs / MDs apply - strictly peer-level conversation.