Purpose takes Marc Daniels from an arm hanging out of its socket to multiple 7&8 figure companies

A near-death accident led Marc to get serious on life while his friends were "getting drunk and smoking wacky backy".  Getting serious on life for Marc showed up in how he injected purpose in his startup years from very early on. It showed up in a belief that there's a lot more to business than the cash.

Though to be fair, having your first company founded as a teenager go to $50m is also not bad in the cash stakes.

Marc is a serial entrepreneur. We talk about the path from purpose to strategy to action, and how doing it repeatedly for his own businesses turned into his doing it with others for their businesses.

We also touch on Covid and the current business environment. He takes a leaf out of Drucker's book that “The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.”

Within the context of the pandemic, we discuss some of the tensions company leaders face between their instinctive response to a downturn and the best ways to respond.

For example, Marc opines that while the instinctive reaction to a downturn is to  broaden out your offer and try to sell everything in an effort to drive income, the reality is that narrowing focus will drive cash flow.

We also discuss, as we've seen with many corporates, how leaning into your values in times of crisis actually helps you grow rather than compromise cash flow.

A lot of really interesting real stories in Marc's trajectory to repeated values-centric business growth and success. Enjoy.

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I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.

If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.

Only CEOs / MDs apply - strictly peer-level conversation.