"How do you drive the endless supply of money that is business into doing good?" - Neal Gandhi of The Panoply

This episode of #TheKarmicCapitalist podcast is so back-to-back full of real life, practical lessons that it was nigh-on impossible to fit it into our standard time limit.

But that's no surprise. Neal Gandhi and his team have taken The Panoply from a standing start to a publicly listed, £1/4 of a billion company in less than 5 years.

And done it by wearing purpose and values very visibly on their sleeves.

There's tons here for anyone who wants to build around purpose and values. If you're doing it through M&A, this will be the best 40 minutes you spend today.

Some of the key takeaways in this episode include:

• How rather than trying something he's not good it, he asked the question of how to turn what he *is* good at into doing good.
• How clarity of purpose and values helped get better M&A prospects, and moved the conversation to a more profound place than "buy at 3x, integrate at 5x".
• The careful thought into having values that balanced each other - the entrepreneurial and the conscious.
• How values helped The Panoply have clarity going in to the pandemic.

It's tough to overstate how much sheer experience of a purpose-led company comes through in this episode.

Bring a notepad.

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I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.

If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.

Only CEOs / MDs apply - strictly peer-level conversation.