The Ultimate Guide to Reaching Gen Z: Marketing like a Pro

In this episode of KAJ Masterclass LIVE, join us for an enlightening conversation with special guest Emmanuel Rose, CEO of Strategic E-Marketing. Discover the secrets to successfully marketing to Generation Z, even with their limited purchasing capacity. Learn from Emmanuel's insights as he shares practical strategies tailored to India's small businesses. From digital-first approaches to influencer marketing, we delve into the ever-changing world of social media platforms. Find out how to create authentic connections, engage with this unique cohort, and master the art of reaching Generation Z. 5 THINGS YOU'LL LEARN FROM THIS VIDEO Why targeting Generation Z is crucial for businesses, despite their limited spending capacity. Strategies for effective marketing to Gen Z, including being digital-first and optimizing your web presence. How to adapt to changing social media platforms and use influencer marketing to your advantage. Common mistakes to avoid when marketing to Generation Z, such as being too transactional or inauthentic. The importance of business owners being the face of their brand, sharing personal values, and leveraging video content for engaging storytelling. ABOUT THE GUEST Emanuel Rose has spent over three decades earning a reputation in cutting edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day to day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel's unique approach to marketing strategies has resulted in countless clients reaching their goals. Connect here: https://emanuelrose.com/ ABOUT THE HOST Khudania Ajay, content entrepreneur, podcast host, and independent journalist, brings global Masters of Money and Business to his audience through The KAJ Masterclass LIVE. With over 20 years of experience in renowned organizations like CNBC (India), Reuters, and Press Trust of India, Ajay now helps his audience succeed through his LIVE Masterclasses. Connect with Ajay: https://linkedin.openinapp.co/kaj For event speaking or hosting inquiries: [email protected] CONNECT WITH ALL THINGS KAJ Watch: https://yt.openinapp.co/kajmasterclass Listen: https://pod.link/thekajstudio Read: