The Role of Neuroscience in Business with Kai-Markus Muller

In this episode, join us as we delve into the fascinating world of neuroscience in business with special guest Kai-Markus Muller. Discover how the human brain plays a crucial role in decision-making processes, and how understanding neuroscience can impact pricing strategies, customer satisfaction, and overall business success. Learn about the intriguing connection between perceived value and price, as well as the ethical considerations involved. Kai-Markus Muller shares his insights as a professor, entrepreneur, neuroscientist, and author of the book "The Invisible Game: The Secrets and Signs of Winning Minds and Winning Deals." ABOUT THE GUEST Kai is a Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany, and Director of Pricing Research at Neurensics, Amsterdam. He previously founded and ran a start-up where he developed NeuroPricing™, a suite of neurotechnology-based methods to measure and model the optimal price – meanwhile acquired by Neurensics. Before, Kai gained experience both as a neurophysiologist at the US government and as a strategy consultant with an international management consultancy. He holds a PhD in neuroscience. His work has been featured by Forbes, Businessweek, ZDF, Der Spiegel and many more. His latest milestone is a book co-authored by top sales expert Gaby Rehbock titled “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals”. Connect here: https://www.kai-markus-mueller.com/https://www.linkedin.com/in/kaimarkus... ABOUT THE HOST Khudania Ajay, content entrepreneur, podcast host, and independent journalist, brings global Masters of Money and Business to his audience through The KAJ Masterclass LIVE. With over 20 years of experience in renowned organizations like CNBC (India), Reuters, and Press Trust of India, Ajay now helps his audience succeed through his LIVE Masterclasses. Connect with Ajay: https://linkedin.openinapp.co/kaj For event speaking or hosting inquiries: [email protected] ABOUT THE KAJ MASTERCLASS LIVE Join senior journalist Khudania Ajay on the KAJ Masterclass LIVE podcast, where you can learn and profit from the insights and experiences of global business leaders almost daily. If you're a driven young professional seeking career development, entrepreneurship, and innovative ways to make money, this is the place for you. Watch: