How Brands Can Navigate Cancel Culture Successfully

In this episode of the KAJ Masterclass LIVE, host Khudania Ajay engages with Kat Kennan, Founder of Radical Customer Experience, to explore essential strategies for companies and brands to avoid cancel culture and establish authentic connections with their customers through trauma-informed and strength-based marketing practices. 🔥 5 THINGS YOU'LL LEARN IN THIS VIDEO🔥 The significance of trauma-informed marketing in today's business landscape. How companies can reframe their marketing messages to create a positive impact on consumers. The impact of cancel culture on businesses and the importance of addressing it proactively. The value of vulnerability and authentic engagement in rebuilding trust with customers. How to put the customer at the center of your business strategy and foster genuine customer connections. 🔥 CHAPTERS & TIMESTAMPS 🔥 00:10 Introduction 02:23 Cancel Culture Explained 04:19 Company and Customer Relationship 07:15 How Companies Can Improve 10:26 Rebuilding Trust 14:01 Examples of Brand Missteps 16:24 The "3Rs" Framework 18:52 Measuring Success Over Time 22:02 Utilizing Expert Recommendations 25:02 Importance of Listening to Customers 💼 BUSINESS INQUIRIES 💼 For partnership opportunities and inquiries, contact us at: [email protected] --------------------------------------------------------------------- SUPPORT KAJ MASTERCLASS LIVE Discover our handpicked products and services that support our channel and website. When you make a purchase through these links, you help us create more valuable content for you. Thank you for your support! 🎙 Connect with top podcasters and guests at PodMatch for podcasting success: https://www.joinpodmatch.com/kaj 👗 Shop authentic Indian handloom sarees on Ethnics Land (Since 2018) and enjoy 15% off now!: https://www.ethnicsland.com/ ………………………………………………………………………………… 🎙 ABOUT THE GUEST 🎙 Kat Kennan is the Founder and CEO of Radical Customer Experience, a consulting firm that encourages brands to establish genuine connections with their customers by embracing strengths-based,...