Tips for Construction Social Media Marketing

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Jonathan Cor, a construction content creator and founder of Customer Growth, shares his journey from being a musician to starting his own marketing agency for commercial contractors. He emphasizes the importance of personal branding and using social media to build a strong online presence. Jonathan discusses the challenges in construction marketing, including talent acquisition and business development, and how marketing can help address these issues. He also highlights the significance of employee engagement and culture in building a successful brand. Jonathan Cor discusses his process for working with contractors, including conducting a social media audit and competitive analysis, and developing a social media strategy. He emphasizes the importance of being organized and creating systems and processes to increase efficiency. He also shares his approach to copywriting and creating engaging content. Jonathan highlights the significance of consistency in social media posting and the need to focus on quality over quantity. He envisions the rise of construction influencers and brand ambassadors as a way to connect with younger generations. Jonathan's goals for Customer Growth Construction Marketers include sustaining meaningful work with contractors and potentially expanding into speaking opportunities.


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