The Personal Branding Playbook (From a Reluctant Creator Who Figured It Out)

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Brandon Stanchock wasn’t born to “build a personal brand.” In fact, he used to think he had nothing interesting to say. Fast forward to 2024—and now he’s helping others do it, too.

In this solo episode, Brandon answers a series of personal branding questions for Elevate and Inspire, a newsletter by Anthony Gaenzle on LinkedIn. But instead of giving buzzwords, he gives it to you straight: what’s working, what’s not, and how personal branding is impacting his life, his leadership, and his business.

🎙️ You’ll hear:

• How he started posting and podcasting while running a full company
• Why authenticity and humor are his brand's secret weapons
• How content has helped attract top talent and valuable collaborators
• The surprising ROI of giving away your best ideas for free
• How batching, AI, and time blocking keep the creative machine moving
• Why being “boring” is a branding lie you need to let go of
• How video editing became fun (eventually)
• And what “scroll stopper” really means in the branding world

Whether you’re a creator, a CEO, a young leader—or just tired of overthinking every post—this is your reminder that brand-building doesn’t require perfection. Just consistency, intention, and a little bit of BS.

🎙️ Like what you heard?
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