The ‘Open-Computer’ Rule: Tyler Lake’s Mission to Fix Broken Marketing & Grow Juggernaut

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Why do so many small businesses keep writing four-figure checks for digital marketing that never moves the needle? In this episode, Tyler Lake—hunter-turned-DIY marketer, former Pavati Boats marketing director, and now CEO of Juggernaut Marketing & Consulting—joins host Brandon Stanchock to pull back the curtain on an industry that’s “wildly unregulated” and packed with broken promises. Tyler’s answer: the Open-Computer Rule—total transparency, or no deal. tyler-brandon

You’ll Learn

• How a stolen car & a trunk full of hats pushed a broke college kid to teach himself WordPress, Mailchimp and Instagram—and sparked a lifelong love of marketing. tyler-brandon
• The 3½-year sprint scaling Pavati’s $160 k aluminum wake-boats to $350 k+ price tags—and why hiring outside agencies proved harder than welding hulls. tyler-brandon
• Red-flag phrases (“That’s our secret sauce…”) and contract tricks that let shady agencies hold your website hostage. tyler-brandon
• Tyler’s Open-Computer Rule for clients—full access to ad accounts, real metrics, zero vanity smoke. tyler-brandon
• Why Google’s Helpful Content update rewards brands that teach first and sell later—and how to use AI without nuking authenticity. tyler-brandon
• Fast-action tips for personal branding in 2025: post daily “problem-solvers,” embrace the awkward first videos, and remember money follows attention. tyler-brandon

Whether you’re a mom-and-pop shop burned by black-box SEO or a corporate marketer tired of “secret dashboards,” this conversation gives you a playbook for transparent, results-driven growth.

📣 Sponsor Spotlight — Juggernaut Marketing & Consulting

Sick of fuzzy reports and locked-up ad accounts? Juggernaut delivers full-service digital marketing—SEO, PPC, web design, video & fractional CMO consulting—backed by the Open-Computer Rule so you can see every click and every dollar. Book a no-BS discovery call at GoJuggernaut.com (link in show notes).

Socials
https://www.instagram.com/tylerjlake/
https://gojuggernaut.com/


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