Podcasting as a CEO: Niches, Guests & Gear—5 Big Lessons from My First 19 Episodes

Send us a text

Ever wondered what launching a show can really do for your leadership brand—or your sanity? In this solo episode, construction-industry CEO Brandon Stanchock pulls back the curtain on his first 19 podcasts and shares exactly what worked, what bombed, and the gear/software stack that keeps things running on one hour a week. brandon (4)

You’ll learn

• Niche vs. wide-open: how Brandon chose a passion-driven “anyone with a great story” format and still keeps the guest pipeline full. brandon (4)
• Why defining your “Why” up front saves awkward questions later—and turns every episode into a learning sprint. brandon (4)
• Consistency math: the one-episode-per-week rule, building a four-week backlog, and filling gaps with solo pods so you never miss a drop. brandon (4)
• The three surprise payoffs: nonstop learning (book-free!), deeper employee connections, and inbound biz opportunities from people who feel they already know you. brandon (4)
• How podcasting sharpened his active-listening & networking muscles—even for a self-described mixer-hater. brandon (4)

🎒 Gear & Resources Mentioned

• Mic & Boom Arm: Elgato Wave series
• Webcam: Elgato Facecam (adjustable settings FTW)
• Lighting: Elgato Key Light Air pair
• Recording Platform: Riverside.fm (local tracks + AI clips)
• Editing: DaVinci Resolve & Opus Clip for shorts
• Workflow Helpers: Google Forms (guest intake) • Linktree (one-link hub)

Affiliate links to all gear & software are in the show notes—using them helps support the podcast at no extra cost to you. 

Affiliate Links
https://kit.co/Haul/youtube-pc-recording-tech
https://kit.co/Haul/youtube-equipment

🎙️ Like what you heard?
This podcast is just one part of the Just Some BS universe.

Follow host Brandon Stanchock for weekly BS-free takes on leadership, personal growth, company culture, AI, gaming, and more.

👊 Subscribe to the podcast
🧠 Level up with Growth-ish Mentorship
🎮 Check out the book: Gamers: The Unexpected Overachievers
🧢 Grab some weird merch that actually means something

📱 Connect on LinkedIn: Brandon Stanchock
🔗 All links: linktr.ee/BrandonStanchock