He Built Fantasy NASCAR Before the Internet—Here’s the Wild Story

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What if your billion-dollar idea came before the internet?
Greg Liegey built the first Fantasy NASCAR league in 1993—by mail. Before ESPN fantasy leagues, before DraftKings, before websites even mattered… Greg and 15 friends ran a national operation with 800 numbers, printed rulebooks, and a garage office in Pennsylvania.

By 1998, his startup had exploded to 15,000 paying users, $100K+ in prize payouts, and even a celebrity spokesperson from NASCAR’s golden era. Then? He sold it. And everything changed.

🏁 In this episode:

• How a beer with his father-in-law sparked a fantasy sports empire
• Building a fantasy league business pre-internet (yes, really)
• The secret to scaling from 601 users to 15,000
• Landing Ned Jarrett as a spokesperson
• Why selling the company wasn’t the dream ending
• What he learned from his next business... that flopped

This is one of the most unexpected, humble, and fascinating stories of entrepreneurship you’ll hear.

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