Beating the 90 % Odds: 5 Years, 4 YouTube Channels & the Creator Lessons That Got Us to Episode 11

Send us a text

Most podcasts never see Episode 11—but this one just did. In this rare solo show, host Brandon Stanchock breaks down everything five years and four very different YouTube channels have taught him about surviving the algorithm, staying consistent and actually having fun while you do it. brandon (8)

In this episode you’ll learn:

• How to pick (and stick to) a niche—and why Brandon eventually split his “general-store” channel into four focused brands.
• The only gear that matters for beginners in 2025: audio, lighting and why your phone still beats a fancy DSLR when you’re starting out.
• Idea → Title → Thumbnail → Script: the content sequencing that keeps viewers glued from hook to outro.
• Why analytics are a compass, not a cage—and the mindset shift that finally freed Brandon from data paralysis.
• Taming on-camera fear: simple reps and one game-changing rule for handling trolls without losing your sanity.
• How YouTube skills—storytelling, marketing psychology, video workflows—cross-pollinate into leadership and business outside the creator world.

Whether you’re plotting your very first upload or wondering why your current channel feels stuck, this episode gives you concrete, battle-tested tactics you can put to work today.

🎙️ Like what you heard?
This podcast is just one part of the Just Some BS universe.

Follow host Brandon Stanchock for weekly BS-free takes on leadership, personal growth, company culture, AI, gaming, and more.

👊 Subscribe to the podcast
🧠 Level up with Growth-ish Mentorship
🎮 Check out the book: Gamers: The Unexpected Overachievers
🧢 Grab some weird merch that actually means something (Coming Soon)

📱 Connect on LinkedIn: https://www.linkedin.com/in/brandonstanchock/
🌐 Everything else: https://linktr.ee/BrandonStanchock