Sam Morshead, founder of CounterPress, on a new business model for local sports news
- Author
- Journalism.co.uk
- Published
- Thu 23 Jan 2025
- Episode Link
- https://www.journalism.co.uk/podcast/sam-morshead-founder-of-counterpress-on-a-new-business-model-for-local-sports-news/s399/a1214056/
Regional reporting has a problem: it is chasing volume for advertisers, instead of value for audiences. A new publishing platform seeks to reverse the trend, starting with an outlet covering Swindon Football Club
