Mary Walter-Brown, CEO of News Revenue Hub, on loyalty strategies
- Author
- Journalism.co.uk
- Published
- Fri 01 Jul 2022
- Episode Link
- https://www.journalism.co.uk/podcast/mary-walter-brown-of-news-revenue-hub-on-loyalty-strategies/s399/a942650/
At a time of low trust in the news and a lack of willingness to pay for it, what can be done to encourage reader donations - even for the most resource-scarce newsrooms?
