Brian Whelan from Times Radio on growing a successful YouTube news channel
- Author
- Journalism.co.uk
- Published
- Thu 24 Oct 2024
- Episode Link
- https://www.journalism.co.uk/podcast/brian-whelan-head-of-video-times-radio-on-grow-a-successful-youtube-news-channel/s399/a1187629/
The digital radio broadcaster has amassed 1m subscribers on the social video platform - but a vanity metric does not pay the bills. We learn that revenue comes from longer watch time and reaching the right markets
