Adding Jobs-to-be-Done to a Persona-Based Product Development Process
- Author
- [email protected] (The Re-Wired Group)
- Published
- Thu 06 Apr 2017
- Episode Link
- https://jobstobedone.org/radio/jobs-to-be-done-and-personas/?utm_source=rss&utm_medium=rss&utm_campaign=jobs-to-be-done-and-personas
In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More
