Building Confidence in Artificial Lures w/ Corey Heiser | JMO Fishing 174

Corey Heiser joins the JMO Podcast as a professional walleye tournament angler with a unique story. Corey tells us how ten years ago he and his fishing partner had a strategy to attract fishing sponsors by contractually NOT using live bait presentations in professional walleye tournaments against competition that had the option. This drove Corey and his partner to fish harder and more creatively with their artificial lure strategy to stay competitive and relevant.

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