Jenna Ortega: Reigning Goth Queen Turns Hollywood Powerhouse

Jenna Ortega BioSnap a weekly updated Biography.

Jenna Ortega is everywhere right now. Fresh off the release of Wednesday season 2 on Netflix, Ortega is not only reprising her role as the goth icon Wednesday Addams, but she’s also taking a creative leap behind the scenes. According to People, she executive produced the new season and has talked openly about dreaming of directing, revealing at the Wednesday Graveyard Gala that she’s drawn to “really graphic and German” films, but also wants to tell “really grounded and nasty” stories — ideally starring herself. She’s said learning to produce informed her creative vision and given her time to understand the business side, hinting she may be close to taking the director’s chair.

The series’ latest premiere in London was a media spectacle. Good Morning America reports that Ortega stunned on the purple carpet in a translucent cream latex gown with snakeskin detailing, styled by Enrique Melendez with her hair pulled back and bleached brows — a daring look that set off a social media storm and had fans both loving and debating the transformation. At the event, she signed autographs and posed with co-stars including Catherine Zeta-Jones and Lady Gaga, who’s guest-starring this season, making headlines for the show’s high-profile cast.

The fashion world is fixated on Ortega’s evolving style. As Hypebae notes, her Wednesday season 2 press tour has featured looks from Ashi Studio with contemporary grunge, Valentino’s leather and fur, Simone Rocha in Seoul, Vivienne Westwood in Paris, and a custom GapStudio at the New York premiere. Her recent pivot to “Gothic Glamour” — fewer chains, more tailored silhouettes with rich fabrics and dark palettes — is inspiring a new fall fashion trend, with outlets like AOL and Parade crediting her with reviving grown-up goth as “Hollywood’s most versatile black.”

Paris Fashion Week was another headline moment for Ortega, as Parade details. She appeared front-row for Christian Dior in an outfit worthy of Wednesday herself, mingling with stars like Elizabeth Debicki and Jennifer Lawrence, then posted a dark Dior ensemble to Instagram. She’s more selective on social media these days, and in a BBC interview she discussed how the internet can make self-identity harder for young people, calling social media “very isolating” and expressing wariness about AI after seeing her own childhood photos edited in disturbing ways.

For business activities, Economic Times estimates Ortega’s net worth near $5 million, noting she’s one of Hollywood’s most acclaimed young actresses. With Wednesday confirmed for a third season and her creative ambitions expanding, Ortega’s current chapter marks a significant turning point: not only the evolution of her star persona, but her voice potentially shaping projects for years to come. The headlines say it best — Jenna Ortega may be the new queen of goth but she’s quickly becoming the architect of her own Hollywood legacy.

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