78 | Success is just one Small Pivot Away | Nick Kaptain

Nick Kaptain is the CEO of Adlava & Co-Founder of Quotible. Adlava is a Web Design, SEO, & Software Development Studio that was founded in Las Vegas in 2009. Quotible is an automative lead CRM response software which creates digital versions of vehicle quotes that optimizes the process for the buyers and automotive dealership. 
Nick moved out to Las Vegas in 2002 to finish up school at UNLV and landed his first job in the Real Estate arm of Light Group. After learning the marketing and ad process with Light Group over the years Nick decided to open up his own agency with Adlava. Over the last 12 years Nick has been able to pivot and adapt to new technological and software trends by establishing marketing, ads, content creation, and software development capabilities within the Adlava agency. His recent project Quotible has been integrated in over 70 automotive dealerships across the country. 


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|TimeStamps|

• 00:00 - Introduction
• 1:57 - Nick Kaptain's backstory 
• 7:52 - First job with Light Group
• 10:50 - Digital Marketing in 2008 vs. now
• 13:01 - Nick's leadership style & building company culture
• 19:18 - Adlava's core business and principles
• 26:25 - Importance of Content Creation
• 32:00 - Social Media Mediums 
• 40:36 - Quotible: Automotive CRM Lead Response Tool
• 46:22 - Vegas recovery 
• 51:08 - Team behind Quotible 
• 52:58 - SaaS (Adlava) vs. Product (Quotible)
• 55:12 - Barriers in the Automotive Industry
• 1:03:40 - Qualities in a new hire 
• 1:09:06 - What does Las Vegas mean to you? 

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