77 | Embrace the style of the Scrappy Entrepreneur | Paula Yakubik

Paula Yakubik is the Founder of MassMedia and Host of The Scrappy Entrepreneur Podcast. MassMedia is an advertisement, marketing, and public relations firm that was founded in 1997 by Paula. The Scrappy Entrepreneur is a community for entrepreneurs that incorporates a podcast, blog, and coaching services.
Paula Yakubik began her entrepreneurial  journey at the youthful age of 5 years old when she began selling leaves door to door. Shortly after moving to Vegas Paula found herself working a paper route and coincidentally found herself as a News Reporter at The Review Journal upon graduating from Chapman University. The reporting lifestyle began to weigh on Paula's energy and she left the Review Journal to start MassMedia, a Public Relations agency. 23 years later MassMedia has grown to over 40 employees and $10 Million in annual revenue. After decades of hard work and dedication Paula Yakubik is ready to share her journey and knowledge with other Scrappy Entrepreneurs. 

|PaulaYakubik|
-MassMediaCC.com
-ScrappyEntrepreneurs.net
-@PaulaYakubik

|JakeGallen|
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|TimeStamps|

• 00:00 - Introduction
• 2:39 - Paula Yakubik's youthful entrepreneurial ventures
• 6:42 - Using News Reporting experience as leverage
• 10:02 - Public Relations: Proactive vs. Crisis Management
• 16:42 - Corporate PR
• 18:43 - How to grow with goal setting 
• 25:38 - Company culture & management style
• 29:45 - MassMedia 
• 33:11 -Buildings effective systems 
• 38:17 - Migration to online education 
• 48:03 - The Politicization of all industries
• 58:10 - The Scrappy Entrepreneur
• 1:08:50 - What does Las Vegas mean to you?

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