How To Scale a Multifamily Business | How To with Gino Barbaro

In this episode of the Jake & Gino How-To series, Gino Barbaro dives deep into the critical difference between growth and scaling—and why understanding this difference can make or break your multifamily investing journey.

Discover:

• How "Profit Per Unit" (PPU) became a more valuable KPI than total doors
  
   
• Why revenue is vanity, profit margin is sanity, and cash is king
  
   
• What tools and systems (like EOS and Scaling Up) helped streamline operations
  
   
• The cadence of accountability: daily huddles, weekly L10s, quarterly priorities
  
   
• Why understanding your values is essential to scaling with purpose
  
   

Whether you're managing 10 units or aiming for 1,000+, this episode delivers tangible strategies, inspiring stories, and actionable advice to grow smarter — not just bigger.

Want to learn more about implementing these systems? Visit https://www.wheelbarrowprofits.com or email Gino directly at [email protected] for a FREE copy of their book or the Cadence of Accountability Doc.

We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/