Range-anxiety about electric vehicles is especially felt amongst North American consumers. Two key initiatives have the power to dispel Canadians’ hesitancy in going electric: accessible public charging and worthwhile policy incentives.
Julian Birkinshaw sparks discussion with Gal Raz, Associate Professor of Operations Management and Sustainability, and a Fellow at the Lawrence National Centre for Policy and Management, to weigh in on the challenges and barriers to EV adoption in this episode of Dialogue with the Dean. Raz explains how lessons from Norway and China could help Canada meet its zero-emission goals—and what Trump’s tariffs and Tesla’s polarized reputation could mean for the future of EV manufacturing.
In this episode:
2:17 - Canada’s progress on zero emission targets
3:45 – Is range anxiety the biggest turn-off for consumers?
5:23 – What can we learn from Norway’s world-leading EV policies?
8:12 – How China is becoming a top competitor in the EV industry
13:30 – Examining two types of EV policy incentives
17:44 – EV manufacturing investments in Canada and the impact of tariffs
22:52 - What is the future of Tesla?
26:34 - Advice for Canadian consumers and policymakers on EVs
To learn more about the research discussed in this episode, please visit:
From Roadblocks to Roadmaps: Diving into Canada’s EV readiness
From Roadblocks to Roadmaps: Diving into Canada’s EV readiness | Ivey Impact
Shaping Canada’s EV Future: Insights from the 2025 Ivey Idea Forum
EV adoption to power the green transportation revolution
EV adoption to power the green transportation revolution | Ivey Impact
LNC Affiliated Faculty Awarded SSHRC Insight Grant to Conduct Multi-Year Research on EV Adoption