AI in Healthcare Marketing: How to Grow Your Medical Practice

In this episode of the Multiverse Leadership Podcast, Justin ITee Walker interviews Steven Schwartz, a digital marketing expert with over 25 years of experience. They discuss the challenges of digital marketing in healthcare, the transition to concierge medical marketing, and the introduction of MADDY, an AI digital marketing assistant. 

Schwartz explains the benefits of concierge and direct primary care, emphasizing the importance of personalized patient care. The conversation also touches on the significance of narrowing down to a niche in marketing and the human element in healthcare. The episode concludes with insights on the future of marketing and the role of AI in enhancing business operations.

Connect with : Steven Schwartz

Linkedin: https://www.linkedin.com/in/steven-schwartz-concierge-medical-marketing/

Website: https://conciergemd.marketing/

Connect with Justin:

LinkedIn: https://www.linkedin.com/in/justin-itee-walker/

Instagram: https://www.instagram.com/justiniteewalker

Facebook: https://www.facebook.com/ITeeCMD/

Multiverse Leadership Podcast Guest!

“If you’re interested in sharing your story or expertise on the show, I’d love to have you as a guest! Being on the podcast is a great way to connect with our community and get your voice heard. Just reach out by booking a call: https://www.multiverseleadershippodcast.net/ and let me know you want to be a guest. I can’t wait to hear from you!”

Chapters

00:00 Introduction to Digital Marketing Challenges

02:52 Steven Schwartz's Journey in Digital Marketing

06:10 Transition to Concierge Medical Marketing

09:05 The Role of AI in Marketing for Medical Practices

11:54 Understanding Concierge Medicine

14:56 Proactive Healthcare and Patient Relationships

18:02 The Growth of Concierge and Direct Primary Care

20:56 Niche Marketing in Healthcare

23:53 Conclusion and Future of Concierge Medical Marketing

30:24 Narrowing Down Your Niche

33:58 The Importance of Human-Centric Business

39:19 Leveraging AI for Business Growth

44:03 The Human Element in AI

50:20 Being a Human Being vs. a Human Doing