Mission Thanksgiving Roundtable: Is Black Friday Dead?

With the holiday shopping season in full swing, how are businesses handling the busiest commerce period of the year? On this special crossover episode, the hosts from Mission.org podcasts, Up Next in Commerce, Marketing Trends and IT Visionaries join forces for the first time ever to discuss all things retail. Tune in to hear Stephanie, Jeremy, and Albert share their thoughts and expertise about the latest shopping technology, holiday cyber threats, and whether shifting consumer attitudes will make Black Friday a thing of the past.

Tune in to learn:

• Has in-store Black Friday shopping become a thing of the past? (04:21)
• Cybersecurity’s role in Black Friday and Cyber Monday (13:51)
• Is there consumer optimism in today’s uncertain market? (19:02)
• End capping its evolution into ad-buying (29:15)
• The Mission hosts share about their podcasts (42:52)

Mentions:

• “Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Episode 359)
• “How The Simple P&L Statement Can Be Key To Long-Term Success” (Up Next In Commerce podcast; Episode 33)
• “Not Dumbing It Down: DECIEM and the Art of Straightforward Marketing with Jordanne Dyck” (Up Next In Commerce podcast; Episode 197)
• “Flipping Ecommerce on its Head” (Up Next In Commerce podcast; Episode 90)
• Common Thread Collective
• “Where ‘Credit’ Is Due with Randy Kern, CTO, Marqeta” (IT Visionaries podcast; Episode 417)
• Stephan Pretorius - Chief Technology Officer - WPP
• “Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.” (Marketing Trends podcast; Episode 341)
• American Giant: American Made Clothing & Activewear
• Danny Fields - EVP Engineering and Chief Technology Officer -  Avalara
• “Why Liquid Death Didn’t Water Down Its Marketing Strategy” (Up Next In Commerce podcast; Episode 262)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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This episode was produced by the team at Mission.org and brought to you by Brightspot.