Marketing Magnitude and Embracing the ‘Fighting for Fair’ Ethos

Join Natalie Woodbridge  in an engaging podcast as we sit down with Dave Pearce, the General Manager of Marketing at 2degrees, a telecommunications company with a remarkable journey. In this insightful conversation, Dave discusses the evolution of 2degrees's branding strategy and the importance of maintaining a consistent brand identity while adapting to changing market dynamics.

Discover how 2degrees has successfully extended its services beyond mobile provision into broadband, power, and business solutions, and why they are committed to supporting small and medium-sized businesses. Learn about their innovative platform, the Business table, designed to deliver key messages and engage with their target audience effectively.

Explore the powerful tagline 'Fighting for Fair,' which reflects 2degrees's history of challenging the status quo in the telecommunications industry to benefit consumers. Dive into how this tagline is not just a marketing slogan but a guiding principle that permeates the entire company, influencing decision-making, communication style, and customer service.

This podcast offers a fascinating glimpse into 2degrees's branding journey and how they've become a household name known for fighting for fairness and championing consumers' interests. 

Tune in to gain valuable insights into the world of marketing, brand consistency, and corporate values in the telecommunications sector.