Building, Birthing and Becoming with Margi

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Welcome to 'It's a Circus' with your host, Elsa! In this episode, Elsa reconnects with Margi, a friend and former colleague, to explore Margi's incredible journey from young motherhood to becoming a successful entrepreneur. Margi shares intimate details about her experiences with the birth of her children, including an emergency birth and navigating the healthcare system. Discover how these experiences inspired her to create 'Take 12,' a platform aimed at supporting mothers needing more time postpartum. Although 'Take 12' eventually closed, Margi's entrepreneurial spirit continued to flourish with the launch of 'Viiq,' a women's wellness brand focused on botanical solutions for perimenopause and menopause. Join Elsa and Margi for an episode filled with inspiration, tears, and lots of fangirling!

00:00 Welcome to It's a Circus!
00:20 Reconnecting with Margi
01:18 Margi's Journey: From Motherhood to Entrepreneurship
02:58 Introducing Margi and Her Mission
04:13 A Heartfelt Reunion
10:39 Reflecting on Early Motherhood
16:29 The Challenges of Parenting and Career
24:12 Margi's Birth Stories
34:25 The Emergency Birth of Twins
46:12 Advocating for Maternity Leave
51:16 Mixed Feelings About Mother's Day
52:04 Motherhood and Expectations
53:36 The Emotional Rollercoaster of Motherhood
55:48 The Birth of Take 12
01:00:02 Challenges and Triumphs of Take 12
01:15:09 The Birth of Viiq
01:20:10 Empowering Women Through Viiq
01:29:34 Reflections on Motherhood and Business
01:38:49 Conclusion and Final Thoughts

https://www.viiqwellness.com/
https://www.instagram.com/viiqwellness/

Meet Margi, the founder and CEO of VIIQ, a women's wellness brand harnessing the efficacy of
botanicals for perimenopause, menopause, and beyond. With an MBA from St. Catherine's and
15 years of corporate leadership experience, Margi established herself as a business growth
strategist before founding VIIQ in September 2024.
Based outside Minneapolis, where she lives with her husband, four children, and three dogs,
Margi launched VIIQ to market in February 2025. Her vision is two-fold: to change perceptions
around cannabis as a legitimate symptom management solution and to foster meaningful
conversations about perimenopause and menopause.
Margi firmly believes this transformative life stage can be navigated with dignity and
wellness—without unnecessary discomfort. Through VIIQ, she's creating both innovative
products and a supportive community for women embracing this powerful transition.

🎪 It’s a Circus 🎙️

Step right up to the podcast that tells it like it really is—because parenting isn’t always picture-perfect, but it’s always worth the ride.

Hosted by entrepreneur and mom Elsa Marit, It’s a Circus brings you real, unfiltered conversations with parents who know what it’s like to balance the chaos of kids, careers, and everything in between. Through heartfelt interviews and personal storytelling, Elsa peels back the layers of parenting to reveal the messy, hilarious, and deeply human moments we all experience—but rarely talk about.

This isn’t a guide to having it all figured out. It’s a reminder that you don’t have to.

Tune in for laughs, confessions, and insights that will leave you feeling connected, comforted, and ready to take on the next act. Hit subscribe—because life in the circus is better when we’re in it together. 🎪✨